Apr 12
9

Consider The Ends To Justify The Means In PPC

“En toute chose il faut considérer la fin.” (In everything one must consider the end) –    Jean de La Fontaine, 1668 It seems that every initial conversation with a prospect, or a new client, seems to start out as follows: Me: “What are your business goals?” Client: “I want more…

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Consider The Ends To Justify The Means In PPC

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